A solutions-driven web director with over 12 years of experience in leading web, media and content production projects across multiple platforms and channels, and alongside teams of diverse scope and practice. I specialize in mastering web content management tools, designing, developing and executing data-driven strategies for a successful user experience. I have an eye for quality design, vision for innovation and passion for web publishing technology.

Recent Projects

Professional Experience

The College Board


Partner with site managers across the country to manage and create content throughout the various programs and initiatives offered by the College Board.

Independent Consultant


Provide web design and development services for clients such as OurMiami.org, clf.org, cifalatlanta.org, southofurban.com, among others.

The Home Depot


Partner with business managers to produce high grossing multi-platform (mobile, tablet, desktop) shopping experiences on homedepot.com.

Creative Loafing


Manage web properties, direct digital campaigns and projects, coordinate across departments for enterprise-wide initiatives.

UmpBump.com


Co-Founded an established baseball blog, featuring commentary and opinion from a handful of fans. Mentioned in the New York Times, ESPN, and other national media outlets.

About Alejandro A. Leal

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