Online Producer, Creative Loafing Atlanta

March 2008 – January 2011

Managed CMS upgrade and redesign of Creative Loafing Atlanta website (June 2010)

• Coordinated with design team, providing multiple wire-frames with extensive documentation.
• Coordinated development of site with contracted developers.
• Developed templates and CSS stylesheets for new site.
• Managed integration of social networking elements (Facebook widgets, Twitter widgets, etc.)
• Managed newsletter development and deployment .

Served on 4-person Editorial Leadership team, which helped Creative Loafing Atlanta emerge from chapter 11 bankruptcy (October 2009)

• Participate in budget planning meetings with publisher, sales director, marketing director, and distribution director.
• Propose digital, mobile and interactive strategies for CL Atlanta’s 2010 strategic plan
• Direct CL Atlanta’s online initiatives and manage CL Atlanta’s online staff

Direct the transformation of CL Atlanta’s website from a weekly publishing cycle to a daily publishing cycle (April 2009)

• Code proposed design in HTML/CSS.
• Build modules to accommodate special packages of content.
• Rebuild section portals to accommodate daily publishing by incorporating custom database queries as well as blog feed integration.
• Manage content publishing schedule in coordination with section editors.
• Coordinate creation of new blogs for editorial.

Overall Tasks and Responsibilities

Manage content publishing and deployment

• Coordinate with online media assistant in production of content.
• Deploy special sections and packages with customized layouts and configurations.
• Coordinate with section editors, managing editors, and editor-in-chief in production of special issues.
• Manage daily production of stories, blog posts, audio podcasts, and videos.

Enforce implementation of web standards and protocols

• Educate staff on issues pertaining to web publishing (etiquette, copyright, W3 standards).

Develop library of modules for content presentation on the various content portals on CL’s website

• Code widgets and components using EV HTML language, XHTML and CSS.

Manage web analytics reports

• Examine weekly and monthly audience reports from various sources (Google Analytics, Quantcast, Facebook analytics, YouTube Analytics, Clicky Analytics).

Manage implementation of social networking strategies

• Increase participation of Creative Loafing Atlanta in Facebook, Twitter, YouTube, and Vimeo.
• Research emerging social networks where CL’s content might have an audience (Tumbler, StumbleUpon, Gowalla, FourSquare).

Produce original content for Creative Loafing Atlanta website

• Write original articles, blog posts and reviews.
• Produce and edit audio for audio-slideshow presentations
• Produce, direct, and edit web videos

Coordinate online marketing efforts

• Launch segmented newsletter campaigns.
• Design and code newsletter templates.
• Coordinate and strategize newsletter programs

Online Producer, Creative Loafing Media

January 2006-March 2008

• Prepare and execute production of the family of websites in the (now defunct) CL Media network.
• Brainstorm ways to present special content ( BMF: Hip Hop’s shadowy empire, by Mara Shalhoup; this story won first place in the 2007 AltWeekly Awards for Website Content Feature, category 60k+ circulation).
• Produce multimedia audio slide shows, podcasts, and image galleries as online added bonus editorial content.
• Prepare promotional and editorial pages using search engine optimization techniques.
• Managed production, implementation, and publication of the editorial blogs using the WordPress MU Content Management System.
• Created original content, such as articles, lists, graphics and photographs.
• Contributed writing and reporting for News/Music departments as well as contributing photographer.